"I think as designers, we have a responsibility to think, an innate desire to innovate, and endless creative ways to communicate and connect with humans."
Virginia-born, Alabama-raised, and currently Atlanta-based, I graduated cum laude from the Art Institute of Atlanta. With each project, I prioritize function and strategic goals with a byproduct of stunning and timeless design. I have gained a firm understanding of the role cohesive branding plays in business success and longevity.
I have had the pleasure of serving large healthcare companies, independent health professionals, bloggers and digital entrepreneurs, non-profits, and small businesses. Over my career I have begun to slowly shift my focus to fashion and lifestyle brands, but maintain an openness to innovative companies looking to create memorable experiences.
In the current learning era, the timelessness of companies' brand aesthetic is becoming more imperative. Thus, I've committed to the following three aspects of my design approach:
Practical, yet dynamic
Minimal, yet professional
Relatable, and tells a story
Over the past four years, I've seen first hand how branding directly impacts audience engagement, reputation, and brand longevity.
What I do
Brand Strategy + Positioning
Insight + Market Research
Content + Social Media Strategy
Email Marketing + Automation
Naming + Ideation
Messaging + Voice
Logotypes + Identity Suites
Graphic Design + Illustration
Printed Materials + Branded Collateral
Visual Web Design + CMS Set Up
User Interface Design